The Brand Story
As a mom and athlete, I’ve always been a big fan of “comfy clothes.” When I started my first company from home, I swapped business attire for athleisure most days.
There’s just one issue in my love affair with athleisure: removable bra cups are the bane of my existence. They fall out or get folded over and dented. Fixing the cups easily adds 20 minutes to my laundry time. Every woman I know is baffled about why they are removable at all!
That’s why, in April of 2021, I decided to create Comfyist, a luxury women’s basic apparel company. All our products have integrated (sewn-in) bra cups. We are focused on creating these products in a sustainable, ethical manner.
I’ve been an entrepreneur for 5 years within the professional services industry. My work experience is mainly in Leadership, Human Resources, and Recruiting. I truly had no clue about the first thing related to designing and manufacturing apparel but I was so excited to learn! I did lots of research and asked connections in the fashion industry for advice. Then I hired vendors who could help make my vision come to life!
In August of 2021, we launched our website with our preliminary designs and started taking preorders for our first product, The Comfyist Basic Cami.
We have big plans to create additional products in a variety of styles, fabrics, and colors. We can’t wait to share them with you!
Our mission is to create super comfy, luxury basic items that are easy to wear and care for.
Our vision is to create a line of products that are inclusive, spark joy, and provide comfort.
- Ethical Sourcing and Production
- Quality Over Cost